Fiesta Georgia Press

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» Publix Joins 4th Annual Fiesta Georgia

PublixATLANTA (September 22, 2011) – The Fiesta Georgia is proud to announce Publix as a partner for the 4th annual event on Sunday, September 25. Publix will support the Fiesta Georgia Youth Soccer Tournament and also have a display area for all to enjoy. Hosted by Lanza Group, LLC, the Hispanic Heritage Month celebration takes place at the Georgia International Horse Park in Conyers, GA.

"With Publix’s existing Youth Soccer Initiative, supporting the Fiesta Georgia Youth Soccer Tournament and the Latino community was a fit," said Brenda Reid, Community Relations Manager of Publix. "We are excited to partner with Fiesta Georgia and look forward to being in the community on Sunday the 25th." Read more...

» Los Cuates de Sinaloa Headline 4th Annual Fiesta Georgia

Fiesta GeorgiaATLANTA (August 30, 2011) - Lanza Group, LLC is bringing Latin music’s most popular new group, Los Cuates de Sinaloa, to headline the 4th annual Fiesta Georgia. The Hispanic Heritage Month celebration takes place at the Georgia International Horse Park in the Atlanta suburb of Conyers, GA on Sunday, September 25.

“We want to focus on bringing the hottest talent this year and Los Cuates de Sinaloa certainly fit the bill,” said Ralph E. Herrera, President of Lanza Group, LLC. “The Regional Mexican music genre is king with the rapidly growing Latino market in Georgia.” Read more...

» 4th Annual Fiesta Georgia Celebrates Hispanic Heritage Month

Fiesta GeorgiaATLANTA (July 18, 2011) – The 4th annual Fiesta Georgia hosted by the Lanza Group, LLC, returns to the Georgia International Horse Park Sunday, September 25th, 2011. Fiesta Georgia serves as the kick-off to Hispanic Heritage month festivities in Georgia with a day-long celebration of Latino culture and Regional Mexican music.

“We are proud to welcome Fiesta Georgia back to Conyers,” said Mayor Randal S. Mills. “Our ongoing partnership with Fiesta Georgia’s celebration of Hispanic Heritage positively acknowledges our community’s diversity.” Read more...

» Chevrolet Brings Ride & Drive Event to Fiesta Georgia

ChevroletATLANTA (September 7, 2010) – Chevrolet will join Fiesta Georgia with a high profile Ride & Drive event. Fiesta Georgia, hosted by Lanza Group, LLC, is a day-long celebration of Latino culture that serves as the unofficial kickoff to Hispanic Heritage month in the Georgia International Horse Park, located in Conyers.

“We want to bring the Chevy experience to our customers proactively,” said Chevrolet Regional Sales Operations Mgr, Tom Gilbert. ”Participating in Hispanic Heritage month and the Ride & Drive event at Fiesta Georgia allows us to bring awareness to our Latino customer base.” Read more...

» Monster Energy Brings Professional BMX to Fiesta Georgia

MonsterATLANTA (August 24, 2010) – Fiesta Georgia welcomes the Monster Energy BMX stunt show to the 2010 Hispanic Heritage month celebration. Hosted by Lanza Group, LLC, Fiesta Georgia serves as the unofficial kickoff to Hispanic Heritage month with a day-long celebration of Latino culture and music festival in the Georgia International Horse Park, located in Conyers.

“Fiesta Georgia is a great way for us to connect with our customers and reach a new audience,” said Jose Gonzalez, National Latino Event Manager. ”The positive crowd interaction with our BMX show, sampling and our brand ambassadors show us how valuable it is to be here.” Read more...

» Lanza Group and City of Conyers, Georgia Form 3 Year Partnership

City of ConyersATLANTA (July 15, 2010) – Lanza Group, LLC announces their official partnership with the City of Conyers, Georgia as the home of Fiesta Georgia through 2012. Fiesta Georgia serves as the unofficial kickoff to Hispanic Heritage Month with a day-long celebration of Latino culture and music festival in the Georgia International Horse Park, located in Conyers.

“We are honored to take part in Hispanic Heritage Month, and Fiesta Georgia is a wonderful event that highlights our Latino community,” said Mayor of Conyers, Randal S. Mill. ”This partnership will be beneficial to both, bringing more visitors to Conyers and a professional venue for Lanza Group.” Read more...

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